With Airbloc SDK, applications can collect and monetize their underlying users' data in a legitimate and GDPR compliant manner. Airbloc SDK includes DAuth, a simple data collection authorization process that can be easily integrated into applications.
Hankyung is the digital platform of The Korea Economic Daily — the 2nd largest financial newspaper in Korea covering a wide spectrum of contents related to economic outlook, stock markets, business trends, IT, politics and finance.
With a large reader base, Hankyung would be able to integrate DAuth into their website to help their readers monetize their reading behavioural and interest data on Databloc. In this data monetization process, ABL tokens will be rewarded to users who agree to have their data monetized.
For example, reading behavioural and interest data on car-related news can be monetized on Databloc. This data could be used by other car companies for their marketing or business intelligence purposes. With car interest data on Databloc, car companies may purchase this actionable interest data to target potential car enthusiasts to purchase a specific model of car that may interest them on their platform via targeted advertisements or discounts.