AIRBLOC is a decentralized personal data protocol
where individuals would be able to monetize their data,
and advertisers would be able to buy these data to conduct
targeted marketing campaigns for higher ROIs.
Led by ab180, a Big Data Analytics Firm
We Have Raised over
(Series A led by GS SHOP)
We Have Tracked over
(2/3 of Mobile Devices in Korea)
We Collect over
Data points from
(Daily 100+ different data types)
Our Parent Company ab180 is one of Korea's TOP digital advertising company which services over 300 enterprises including Ebay Korea, GS Shop, and Woowa Brothers.
Go to ab180
No. 1 E-commerce Market Leader in Korea
No. 1 Food Delivery Market Leader in Korea
Anchored by the
finest digital marketing professionals in Korea
Our CEO Roi Nam and the development team lead Wonkyung Lyu were selected as the National TOP 8 software developers of Software Maestro by the Ministry of Science and ICT in Korea
Our team of developers comprise of Korea's finest software engineers from top enterprises such as Google, LINE, Naver, Software Maestro, and WeMakePrice.
ICON is Korea’s most successful blockchain project pioneered by The Loop, a company which developed multiple fundamental blockchain technologies. ICON is one of the largest inter-blockchain networks in the world in addition to it being a top 20 cryptocurrency. ICON’s decentralized network allows independent blockchains with different governance to transact with one another without intermediaries.
ICON Foundation Council &
CEO, theloop, Inc. add_circle_outline
CEO, Kakao Blockchain Subsidiary add_circle_outline
The Airbloc team has plenty of seasoned programmers and experience in the advertisement industry. The data and advertisement industry is ripe for disruption and I believe Airbloc is well-positioned to realize the decentralized personal data protocol.
Director, Corporate VC, GS Shop add_circle_outline
Having witnessed ab180’s past journey closely, I am confident that this blueprint will turn into a reality. They have proven themselves capable by solving various problems in the advertising market. The team has technological expertise and strikingly strong execution power. I am looking forward to see how the Airbloc team, backed by competence and passion, will transform the existing advertising market.
CEO, FoundationX add_circle_outlineWEBSITE link
The Airbloc team is comprised of capable programmers backed by passion and initiative. Most importantly, they have a clear mission to decentralize the data industry. I admire and support their journey wholeheartedly.
Louis Jinhwa Kim
Co-founder/Board of Director,
The Blockchain Association add_circle_outline
The advertising and data market continues to democratize itself. Airbloc carries the potential to grow into a service that can democratize the advertising and data markets. I am pleased to join the Airbloc team.
COO, Santiment add_circle_outlineWEBSITE link
For more than the last two decades, the revenue from ad industry is the tsunami wave of money that has driven the rise is the centralised multinationals now controlling all our personal data. But the tide is turning with blockchain technology. The outcry from this is the clarion call to action and I believe that blockchain’s distributed, immutable and transparent nature must represent the future of our user data. Airbloc is perfectly positioned to help users understand, control, defend and monetise their own data and tokenise this network.
Ken J. Kim
Executive Director, SRVC add_circle_outlineWEBSITE link
Airbloc aims to be the world’s first ever protocol and dApp (decentralized application) in the advertising market that provides data collection & monetization solution. I believe that Airbloc will truly disrupt the data industry.
Kyunghee University add_circle_outline
Airbloc with its data marketplace and protocol will truly disrupt the data market, just like the immense changes brought by Internet to the world. Airbloc’s unique protocol via the Airbloc SDK provides infinite scalability and will become a broader platform for all advertisement tech, CRM, data marketplace, and many others. I am very pleased to be able to help Airbloc achieve its goals.
CSO, 42 Media Corp. add_circle_outline
Airbloc offers a breakthrough by providing an ecosystem in which both individuals and institutional participants can take control of their data and monetize the same on a level playing field. I have faith in Airbloc team’s talent pool and, more importantly, their ambitious vision that is matched by their passion. Breakthroughs can only be achieved with the right mix of such components, and I am thrilled be part of Airbloc team’s endeavours.
ORANGEFARM is focused on incubating promising start-ups within Korea. ab180, the parent company of Airbloc Protocol was incubated by ORANGEFARM back in 2017. It is also a subsidiary of SmileGate (one of the leading gaming companies in the world that is behind the popular FPS videogame CrossFire)
Humanscape is Korea’s leading medical customer relationship management platform which helps hospitals to monitor patients’ status after surgery and provide aftercare services to the patients. Humanscape serves as a supplier of medical and disease related data to the Airbloc Data Marketplace.
Rainist is a leading Korean fintech software company which provides recommendations for financial products based on one's lifestyle patterns. It provides a financial management service Bank Salad with over 830,000 downloads on Apple Appstore and Google Playstore. Rainist serves as a supplier of financial data (credit card transaction history, financial spending history, etc) to the Airbloc Data Marketplace.
Kmong is the TOP micro business matching platform in Korea. It enables individuals to both sell and buy services. Its categories include design, marketing, document, business, computer, music and video, life services, and handmade products. Kmong serves as a supplier of transaction data to the Airbloc Data Marketplace. Kmong has also established interest in purchasing personal data on the Airbloc Data Marketplace to allow individuals on the Kmong platform to execute targetted advertising strategies.
Indorse is a decentralized social network for professionals. Through cryptoeconomic incentives and a reputation system, Indorse incentivizes users to add their skills/accomplishments and endorse those of others, Indorse creates a revolutionary trusted platform for verifying one’s profile and achievements. With this partnership Airbloc would be integrating Indorse’s profile verification features to enhance the reliability of data submitted to the Airbloc Data Marketplace.
The Data market is dominantly controlled by centralized services that aggregate data and sell them to other enterprises to generate huge revenues. Individuals do not know how their data is collected, priced and sold.
Neither fair rewards nor data ownership is granted to individuals, who are the original data source.
Because there are no existing markets for apps to sell personal data, apps rely on the sales of data through illegal means. This results in a massive infringement of personal privacy as individuals do not know how their data is collected, priced and sold.
Advertising costs have increased because the control of data lies with centralized data brokers. This is a problem for small and medium enterprises as they find it hard to have access to high quality data in low quantities.
Today, there are no existing data marketplaces that allow enterprises to purchase high quality and insightful data at reasonable prices to run effective and targeted campaigns. Data consumers / advertisers needs more direct and granular data – beyond simple pieces of info like gender, browsing history and residence.
DAuth is an approval system that seeks permission from users to allow apps to monetize their data on their behalf. Collected data include installed apps list, location data, app usage time, browsing history, apps store transaction history, etc. Through DAuth, users will be able to earn from the monetization process. The distribution of rewards is guaranteed by smart contracts.
Aside from personal data collected by the Airbloc App and DAuth, enterprises can also initiate data campaigns to collect more granular and direct data about a user. Examples of such data include “Alice likes cats, and is intending to purchase a cat.” Although such inferred data can be bought from existing marketplaces, they are not conclusive of an individual’s real preference, furthermore to even obtain such data would be highly expensive. No such direct data is available today in any data marketplace.
Personal data collected will be sold on the Airbloc Data Marketplace and enterprises would be able to buy these data to conduct Targeted advertising.
Enterprises will purchase data through ABL tokens, users and apps are rewarded with ABL tokens for supplying data to the marketplace. For more technical information, visit our Technical Whitepaper.
3rd party app developers can install the Airbloc Software Development Kit in 10 minutes and users will immediately gain access to the Airbloc Network.
Unlike other blockchain projects like Datum and Datawallet, Airbloc does not have to acquire users by encouraging them to download a native application because of the Airbloc SDK.
If an App has 30 million users, and the App's developers decides to install the Airbloc SDK,
30 million users will immediately be able to monetize their data and supply data to the Airbloc Data Marketplace.