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AIRBLOC is a decentralized personal data protocol
where individuals would be able to monetize their data,
and advertisers would be able to buy these data to conduct
targeted marketing campaigns for higher ROIs.

White Paper
One Pager

applogo

Earn Free ABL Tokens

by downloading the AIRBLOC - Proof of Concept/Airdrop

This app demonstrates the data provide & control & monetization features of Airbloc Protocol.

How to Participate English 한국어

iOS version is coming soon.

Led by ab180, a Big Data Analytics Firm

We Have Raised over

2,300,000USD

Equity funding
(Series A led by GS SHOP)

We Have Tracked over

40,000,000+

Mobile Devices
(2/3 of Mobile Devices in Korea)

We Collect over

100,000,000+

Data points from
(Daily 100+ different data types)

ab180

Our Parent Company ab180 is one of Korea's TOP digital advertising company which services over 300 enterprises including Ebay Korea, GS Shop, and Woowa Brothers.
Go to ab180

Ebay Korea

Ebay Korea

No. 1 E-commerce Market Leader in Korea
30,000,000 Users

Woowa Brothers

Woowa Brothers

No. 1 Food Delivery Market Leader in Korea
20,000,000 Users

THIS IS OUR TEAM

Anchored by the
finest digital marketing professionals in Korea

Our CEO Roi Nam and the development team lead Wonkyung Lyu were selected as the National TOP 8 software developers of Software Maestro by the Ministry of Science and ICT in Korea
Our team of developers comprise of Korea's finest software engineers from top enterprises such as Google, LINE, Naver, Software Maestro, and WeMakePrice.

member
Roi Nam

CEO
& Co-founder

linkedin
member
Wonkyung Lyu

Dev Team Lead
& Co-founder

linkedin github
member
Hunjae Jung

Back-end Part Lead
& Co-founder

linkedin github
member
Naeun Kim

Design Team Lead
PM & Co-founder

linkedin
member
Hyojun Kim

Blockchain Engineer
Full stack Developer

linkedin github
member
Byeongsu Hong

Blockchain
Software Engineer

github
member
Woojung Kim

Front-end
Part Lead

linkedin github
member
Jaewan Lee

Mobile
Software Engineer

linkedin github
member
Chanhee Lee

Front-end
Software Engineer

linkedin github
member
Yunseop Song

Full stack
Developer

linkedin github
member
Seonggun Ahn

Customer Growth
Part Lead

linkedin
member
Hyungchul Park

Back-end
Software Engineer

linkedin github
member
Jinwook Jo

QA
Engineer

linkedin
member
Juhong Jung

Full stack
Developer

linkedin github
member
Jinyoung Seok

Mobile
Software Engineer

linkedin
member
Hotaek Won

UI
Designer

linkedin
member
Jaemoon Lee

Customer Growth
Manager

linkedin
member
Yongwon Choi

Business Growth
Manager

linkedin
member
Sungho Song

Back-end
Software Engineer

linkedin github
member
Hyungmin Kim

Brand
Designer

linkedin
member
Kyoungmin Jung

Mobile Part
Lead

linkedin github
member
Heeyeon Kim

Head of
Business Partnerships

linkedin
ab180 team

THESE ARE OUR INVESTORS

ICON FOUNDATION

ICON is Korea’s most successful blockchain project pioneered by The Loop, a company which developed multiple fundamental blockchain technologies. ICON is one of the largest inter-blockchain networks in the world in addition to it being a top 20 cryptocurrency. ICON’s decentralized network allows independent blockchains with different governance to transact with one another without intermediaries.

Deblock

Deblock is a blockchain accelerator in Korea which is co-invested by ICON foundation & Ad4th Insight, a blockchain specialist company, will not only invest in Airbloc Protocol, but also assist Airbloc in globalization and expanding networks.

Foundation X

FoundationX is one of Korea’s rising blockchain venture capital funds and accelerators. FoundationX is focused on building and investing into promising blockchain projects.

THESE ARE OUR ADVISORS

JH Kim

JH Kim

ICON Foundation Council &
CEO, theloop, Inc. add_circle_outline

Jason Han

Jason Han

CEO, Kakao Blockchain Subsidiary add_circle_outline

The Airbloc team has plenty of seasoned programmers and experience in the advertisement industry. The data and advertisement industry is ripe for disruption and I believe Airbloc is well-positioned to realize the decentralized personal data protocol.

Sean Lee

Sean Lee

Director, Corporate VC, GS Shop add_circle_outline

Having witnessed ab180’s past journey closely, I am confident that this blueprint will turn into a reality. They have proven themselves capable by solving various problems in the advertising market. The team has technological expertise and strikingly strong execution power. I am looking forward to see how the Airbloc team, backed by competence and passion, will transform the existing advertising market.

Sungjae Hwang

Sungjae Hwang

CEO, FoundationX add_circle_outline

WEBSITE link

The Airbloc team is comprised of capable programmers backed by passion and initiative. Most importantly, they have a clear mission to decentralize the data industry. I admire and support their journey wholeheartedly.

Louis Jinhwa Kim

Louis Jinhwa Kim

Co-founder/Board of Director,
The Blockchain Association add_circle_outline

WEBSITE link

The advertising and data market continues to democratize itself. Airbloc carries the potential to grow into a service that can democratize the advertising and data markets. I am pleased to join the Airbloc team.

Dorjee Sun

Dorjee Sun

COO, Santiment add_circle_outline

WEBSITE link

For more than the last two decades, the revenue from ad industry is the tsunami wave of money that has driven the rise is the centralised multinationals now controlling all our personal data. But the tide is turning with blockchain technology. The outcry from this is the clarion call to action and I believe that blockchain’s distributed, immutable and transparent nature must represent the future of our user data. Airbloc is perfectly positioned to help users understand, control, defend and monetise their own data and tokenise this network.

Ken J. Kim

Ken J. Kim

Executive Director, SRVC add_circle_outline

WEBSITE link

Airbloc aims to be the world’s first ever protocol and dApp (decentralized application) in the advertising market that provides data collection & monetization solution. I believe that Airbloc will truly disrupt the data industry.

Seo Wooseok

Seo Wooseok

Adjunct Professor,
Kyunghee University add_circle_outline

Airbloc with its data marketplace and protocol will truly disrupt the data market, just like the immense changes brought by Internet to the world. Airbloc’s unique protocol via the Airbloc SDK provides infinite scalability and will become a broader platform for all advertisement tech, CRM, data marketplace, and many others. I am very pleased to be able to help Airbloc achieve its goals.

Timothy Yang

Timothy Yang

CSO, 42 Media Corp. add_circle_outline

Airbloc offers a breakthrough by providing an ecosystem in which both individuals and institutional participants can take control of their data and monetize the same on a level playing field. I have faith in Airbloc team’s talent pool and, more importantly, their ambitious vision that is matched by their passion. Breakthroughs can only be achieved with the right mix of such components, and I am thrilled be part of Airbloc team’s endeavours.


THESE ARE OUR PARTNERS

GS SHOP

GS SHOP is Korea’s leading online home shopping retail platform. In 2017, GS SHOP’s gross merchandise volume amounted to $3.5B USD. It is also part of GS GROUP, one of Korea’s largest conglomerates.

Allbit

Allbit is a new type of crypto currency exchange. It is developed by blockchain technology start-up Ozys.

FoundationX

FoundationX is one of Korea’s rising blockchain venture capital funds and accelerators. FoundationX is focused on building and investing into promising blockchain projects.

VEAT Law Firm

VEAT Law Firm is one of Korea’s leading law firms focused on providing legal counsel to start-ups. The firm has also provided legal advise to several blockchain start-ups including Airbloc Protocol.

ORANGEFARM

ORANGEFARM is focused on incubating promising start-ups within Korea. ab180, the parent company of Airbloc Protocol was incubated by ORANGEFARM back in 2017. It is also a subsidiary of SmileGate (one of the leading gaming companies in the world that is behind the popular FPS videogame CrossFire)

SENTIENCE

SENTIENCE is one of Korea’s leading data science company comprised of the top researchers from KAIST University in Korea. Airbloc Protocol was chosen as a partner of SENTIENCE to co-develop statistical and machine learning models.

Deblock

Deblock is a blockchain accelerator in Korea which is co-invested by ICON foundation & Ad4th Insight, a blockchain specialist company, will not only invest in Airbloc Protocol, but also assist Airbloc in globalization and expanding networks.

THESE ARE OUR ECOSYSTEM PARTNERS

BATTLE ENTERTAINMENT

Battle Entertainment is a leading comics platform within Korea serves more than a million customers. Battle Entertainment serves as a supplier of personal data (preferences, reading history, etc) to the Airbloc Data Marketplace.

HUMANSCAPE

Humanscape is Korea’s leading medical customer relationship management platform which helps hospitals to monitor patients’ status after surgery and provide aftercare services to the patients. Humanscape serves as a supplier of medical and disease related data to the Airbloc Data Marketplace.

RAINIST

Rainist is a leading Korean fintech software company which provides recommendations for financial products based on one's lifestyle patterns. It provides a financial management service Bank Salad with over 830,000 downloads on Apple Appstore and Google Playstore. Rainist serves as a supplier of financial data (credit card transaction history, financial spending history, etc) to the Airbloc Data Marketplace.

KMONG

Kmong is the TOP micro business matching platform in Korea. It enables individuals to both sell and buy services. Its categories include design, marketing, document, business, computer, music and video, life services, and handmade products. Kmong serves as a supplier of transaction data to the Airbloc Data Marketplace. Kmong has also established interest in purchasing personal data on the Airbloc Data Marketplace to allow individuals on the Kmong platform to execute targetted advertising strategies.

FYSICAL

Fysical is the world's first code-complete, fully-functional, decentralized location data market. Fysical serves as a supplier of location data to the Airbloc Data Marketplace.

INDORSE

Indorse is a decentralized social network for professionals. Through cryptoeconomic incentives and a reputation system, Indorse incentivizes users to add their skills/accomplishments and endorse those of others, Indorse creates a revolutionary trusted platform for verifying one’s profile and achievements. With this partnership Airbloc would be integrating Indorse’s profile verification features to enhance the reliability of data submitted to the Airbloc Data Marketplace.

PROBLEMS IN THE DATA INDUSTRY

Users group

Data Privacy Infringed

The Data market is dominantly controlled by centralized services that aggregate data and sell them to other enterprises to generate huge revenues. Individuals do not know how their data is collected, priced and sold.

Not Rewarded Fairly

Neither fair rewards nor data ownership is granted to individuals, who are the original data source.

Apps phone_iphone

Illegal Data Monetization

Because there are no existing markets for apps to sell personal data, apps rely on the sales of data through illegal means. This results in a massive infringement of personal privacy as individuals do not know how their data is collected, priced and sold.

Data Consumers equalizer

Rising Advertising Costs

Advertising costs have increased because the control of data lies with centralized data brokers. This is a problem for small and medium enterprises as they find it hard to have access to high quality data in low quantities.

Missing Marketplace

Today, there are no existing data marketplaces that allow enterprises to purchase high quality and insightful data at reasonable prices to run effective and targeted campaigns. Data consumers / advertisers needs more direct and granular data – beyond simple pieces of info like gender, browsing history and residence.

AIRBLOC'S FEATURES

DAuth Protocol

DAuth is an approval system that seeks permission from users to allow apps to monetize their data on their behalf. Collected data include installed apps list, location data, app usage time, browsing history, apps store transaction history, etc. Through DAuth, users will be able to earn from the monetization process. The distribution of rewards is guaranteed by smart contracts.

Data Campaigns

Aside from personal data collected by the Airbloc App and DAuth, enterprises can also initiate data campaigns to collect more granular and direct data about a user. Examples of such data include “Alice likes cats, and is intending to purchase a cat.” Although such inferred data can be bought from existing marketplaces, they are not conclusive of an individual’s real preference, furthermore to even obtain such data would be highly expensive. No such direct data is available today in any data marketplace.

Data Marketplace

Personal data collected will be sold on the Airbloc Data Marketplace and enterprises would be able to buy these data to conduct Targeted advertising.

ABL Token

Enterprises will purchase data through ABL tokens, users and apps are rewarded with ABL tokens for supplying data to the marketplace. For more technical information, visit our Technical Whitepaper.

THIS IS HOW WE DIFFERENTIATE

Simple Deployment and Easy Onboarding

3rd party app developers can install the Airbloc Software Development Kit in 10 minutes and users will immediately gain access to the Airbloc Network.

Scalability and Extensibility

Unlike other blockchain projects like Datum and Datawallet, Airbloc does not have to acquire users by encouraging them to download a native application because of the Airbloc SDK.

Airbloc’s proprietary SDK has already been stress tested by <br>over 40,000,000 mobile devices in Korea.
Airbloc’s proprietary SDK has already been stress tested by
over 40,000,000 mobile devices in Korea.

If an App has 30 million users, and the App's developers decides to install the Airbloc SDK,
30 million users will immediately be able to monetize their data and supply data to the Airbloc Data Marketplace.

THIS IS OUR ROADMAP

Release of Airbloc SDK MVP (Minimum Viable Product) Application

Release of Airbloc Data Marketplace BETA

Release of Airbloc SDK BETA and DAuth Protocol BETA

Launch of Airbloc RC (Release Candidate) Version after BETA Testing

FULL Release of Airbloc SDK, DAuth Protocol and Airbloc Data Marketplace

Foundational Documents

To help you gain a deeper understanding of Airbloc Protocol, our team has prepared 3 papers for your review:

Media

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